One of the most effective ways to increase conversion is by decreasing the amount of perceived resistance and aggravation your prospects experience in your lead capture process – or in short, dialing down the levels of friction.
In today’s MarketingExperiments blog post, we’re going to get our hands a little dirty by diving into some evidence-based marketing to learn how the MECLABS research team made two simple changes to a lead capture process that increased lead rates 166%…
What is it?
Making modifications to our company’s mobile website.
Whether using a responsive theme or building an entirely new sub-domain for mobile viewers, most bloggers still can’t figure out how to make an oustanding mobile website…
Trouble is that when you click on the Play Store button you get this (as of 10 am on June 3, 2013).
I am sure this is a temporary thing but it shouldn’t happen at all should it?
photo credit: dolescum via photopin cc
Links have always been important, but in the past it was just about getting lots of them…
This week at Smashing Magazine, we’ve decided to reflect on and analyze performance, navigation, code base, style guides, content, customer support, our tools and our internal processes — basically everything. That’s why Smashing Magazine will be unusually quiet for the rest of this week…
Please visit Marketing Land for the full article…
How many new projects are you working on right now?
I ask you this, because one of the fastest ways to massively improve your effectiveness, is to give your full focus to as few projects as possible.
When you are a small business owner or consultant, you have a limited number of resources. By spreading yourself too thinly, across too many ideas or opportunities, you dilute how effective you can be at any one of those projects…
Food for Thought: Former Guest Blogger Thumbtack Featured on Fast Company for Their Family-Style Business Meals
Linden Lab Uses Love to Break Down Traditional Office OrganizationSmall Business Tips: Apps to Amplify Online ProductivityThe Weekly Wrap: Deluxe Mother’s Day Edition
The point of this article isn’t to continue to point out the obvious, but to show the more costly mistakes in terms of lost revenue and lost leads. Read the most dangerous mistakes you can make when it comes to your landing pages and learn how you can correct them.
Mistake 1 – The “Disconnected” Headline
When visitors see and click an ad, they immediately have a few “expectations” of what they want see on the page that follows the click of the ad…