There are many real estate websites popping up online. When will you hop on board? I hope it is not too late. CNN and CNBC discuss the Real Estate market during a recession daily and how it won’t recover for at least another year. Today is the best day to start a successful real estate website for your business. You need a website for your business to be successful, whether you’re a landlord, agent, broker, or realtor. Here are five steps to creating a successful real estate website.

You can reach me at the link in the author resource box below if you have any questions.

1. Real Estate Website Design: Your website design should be straightforward, logical, and clear. Your visitors will essentially be fed information by you. Your visitor will only have 10 seconds to grab your attention and keep from clicking the back button. You won’t be able to grab their attention for more than 10 seconds and make them want to leave. How do you accomplish this? Start with a blank canvas. You can either hire a professional web designer and developer (PLEASE DO NOT OUTSOURCE THE PROJECT OUTSIDE OF THE COUNTRY), or you can take on the project. While it might be cost-effective to create your website, you will end up hurting American workers in the long term. This is one reason why American real estate is currently in recession. Because it is simple and straightforward, real estate web design does not require a lot of effort. A professional, elegant, modern, organized, and classy website design is what I recommend. These are the qualities that most house buyers would like to see in their new home. Why not include them on your website? Good website design should include intuitive navigation, well-organized copy and professional images of smiling people.

2. Real Estate Domain Names. While choosing a domain name is one of the most straightforward tasks, it can also be one of the most challenging. To ensure that your website is professional and appealing, you can hire MJM Design (Google MJM Design Cleveland). A catchy domain name will draw visitors. We all know this, it is a basic truth that the more people who visit your website, the more they will do business with you. It’s like fishing. If there aren’t any fish, why bother putting your hook in the water? Sometimes domain names for real estate are difficult to obtain because they have already been registered. You can contact the owner of the domain to confirm that it is registered. You may be wondering how to find out. You would use WhoIs to find the owner’s name, address, phone number, and sometimes email address. You might also consider GoDaddy’s Back Order service. GoDaddy will wait for the domain name to expire and then attempt to register it right away. This will only work if the domain name is close to expiring. WhoIs will tell you when.

3. Real estate website hosting: All websites require hosting regardless of whether they are Amazon, eBay, or your own site. Real estate web hosting does not only cater to real estate-oriented websites. My company offers website hosting for as low as $240.00 per annum. This includes unlimited storage, unlimited email access and unlimited databases. You can link your Domain Name with your real estate hosting. This means that when someone types into their web browser, it will take them directly to your site on your website hosting account.

4. What is static or dynamic website content? This is about the usability and interaction of your website. Is it necessary for your real estate design to have a database that lists available apartments or properties? Your website will be dynamic if you have a database that contains information about the properties and apartments for rent. To manage your website, I recommend using a PHP real-estate script. These real estate scripts can be as simple as integrating a basic layout with table structure or more complex solutions such tell-a friend forms, landlord contact forms, custom amenities lists, Google Maps integration, and more. A dynamic system allows for easy updating because it usually has an administration panel that is protected with a password and username. You will have the ability to log in to the administration panel and navigate to the different categories on the website.

5. Converting visitors into customers: The fifth and final step is to convert your real estate leads or customers into customers. Visitors to your website are nothing to you. If you don’t capture their contact information, they will be completely insignificant. Your real estate company will offer you statistics programs to help you track your traffic. It’s time to leave if your hosting company does not provide advanced traffic tracking software. A Contact Us page is the most popular way to capture customer contact information. The Contact Us page typically consists of an HTML form that allows visitors to fill in their name and email address. Click Submit to Email You from the website. Visitors don’t like this type of contact form. They prefer to use a customized “Request a Free Consultation” and “Have us Call You Back” form. They feel valued and special, as they believe they are receiving something free. These custom forms can help you generate leads for your real estate website.

I hope you found this article helpful in understanding the five steps necessary to establish a successful real estate website that will bring you a return on your investment.

Please use the link below to contact us if you have any questions or problems with your real-estate website project. Enjoy!